How To Expand Your Business In New Countries

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What does it take to expand your business internationally?

As Dylan Thomas once said, “Do not go gentle into that good night.” My take on that is “Do not go gentle into that international market.” Go fiercely, but prepare! 

Here's an article I wrote for Mastercard Business Network Blog that covers six factors to consider before you land your first international customer.

Expanding Your Business in New Countries:  What You Need to Know Before You Start