Modifying Products to Meet the Needs of Consumers in the Global Marketplace

Modifying your product to meet the needs of an overseas market is a considerable undertaking and will likely require a substantial investment of time and money. You might do it to gain an export marketplace or a parallel market or to introduce a new product. No matter what your motivation, if the anticipated international sales will outweigh the expense, why wouldn’t you do it? You’ll need to know how to adapt a product for export, and what important factors you’ll need to consider before making the leap. 

Read the entire article that I wrote for MasterCard Business Network Blog:  Going Global:  Adapting Your Products to Meet the Needs of the Marketplace

Photo courtesy:  ©2013 Laurel Delaney.  All rights reserved.  "Chicago Treats da Sport Mix" (Note:  If a consumer overseas cannot read English, a photo on the label shows what is in the can.)