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With the advent of social media platforms, there is much talk worldwide about whether we really need a website anymore.
You do. The website is alive and well but has changed and is far more global. It has adapted to accommodate social media feeds and videos, for example, to be far more interactive.
In the article below, the author talks about four key points on localization challenges and best practices. One being, "the global website is alive and well, but it has changed."
Read:
Driving Marketing Localization Success: Four Takeaways From Brand2Global
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