Selling Nearly 2.5 Billion People Around the Globe Online

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According to a recent study by MasterCard, people adopt personas when shopping online — an interesting consideration for ecommerce businesses.

The Digital Sharing and Trust Project shows that consumers actually shed their “real-world” identities when they go online to assume “digital personas."  To be more specific, there are five different personas parading themselves around the web today.

What does this mean for selling in the online world?  It means getting to know your customers can be tricky.

Learn more:  5 global online personas your business should take note of