Taking a Page Out of the Japanese Global Playbook

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Should you expand into emerging markets?  For small businesses, it's a stretch because you need human capital, rich resources and hefty financial support, which can oftentimes be scarce when you are small.  But for established global companies, they are rushing to penetrate BRICs (Brazil, Russia, India and China).  The next question becomes:  What should the BRICs do in response - stay home,  go head to head against the global companies or focus on emerging opportunities?  Or all of the above? 

To answer these questions, we think there is a page out of the Japanese global firm’s playbook that firms from the BRICs and other emerging markets should not follow.

Read the entire article to learn more:  Going Global Is Key For Emerging Giants