Jim Beam Making History With the World

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Premium spirits maker Beam Inc. is launching its first-ever global marketing campaign, which will be entitled "Make History" and rolled out to more than 100 markets around the world over the next nine months.  Beam Inc. produces the flapship Jim Beam Bourbon brand.

Why so long to go global with a marketing message? That's a question only Beam Inc. can answer.  Unfortunately, it's not addressed in the article below.

Beam to 'make history' with first global marketing campaign