Operation China

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How do you go from idea stage to strategy to doing business in China? Well a good portion of those answers can be found here.

Although Operation China focuses on multinational corporations, you can still, even as a global small business, pick up good insights (for example, as the authors note: even the best strategies are only as good as their execution) and winning tips on how to do business in China.

Co-authors Hexter and Woetzel have been consultants in McKinsey's offices in Greater China for more than fifteen years and are considered experts on the subject matter. Check it out. Take full advantage of what this book has to offer.