Developing and Pricing a New Product for the Global Marketplace

Photo courtesy:  ©2013 Laurel Delaney.  All rights reserved.

Your first step when developing and pricing a new product for overseas should be to check if there is a similar product already on the market and what it is priced at. If there is a similar product, see how your idea can be differentiated and use the competing product’s price point as a starting point for yours.

Here’s what it takes to bring a product to market and how to price it fairly and competitively for the global marketplace.

How to Develop and Price a New Product for the Global Marketplace