Amazon: Time to Go Global?

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Is Amazon testing the waters with its electronic gadgets to determine at some point whether to stay local or do a global roll out?

For Amazon, which has always been overwhelmingly focused on the U.S. and anglophone markets, the entry-level Kindle’s modest international support is actually a huge improvement. Even a year ago, when the third-generation Kindle launched, it was an English-only device.

Even in non-digital retail, Amazon’s global reach has been limited; the company is only now launching a Chinese-language bookstore, in tandem with a local bookseller. Building an international reputation takes time, partnerships and a lot of hard work.

Read the entire article:

From Kindle to Fire:  Why Amazon Needs to Go Global (Wired.com)

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