Are You Using Twitter As a Global Force?

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Are you using Twitter as a global force for your business - a direct line of communication with your constituency base? When people respond to your Tweets, do you respond in kind? According to Tricia Mulcahy of Ogilvy PR:

A recent study* indicated eight in 10 Twitter users surveyed worldwide said they thought the answers businesses posted on Twitter were at least as trustworthy as those from regular people, and about six in 10 said they wanted businesses to respond to them on the microblogging service. Clearly this shows that Twitter is more than a nice-to-have for businesses – it is becoming an important means of real time conversation with customers.

Learn more here.

* http://www.emarketer.com/Article.aspx?R=1008440