China Holds Great Promise

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Long time friend, colleague and Borderbuster fan, Paul Barsch, Global Services Marketing, Teradata (CA), who has weighed in thoughtfully from time to time on this blog (e.g., here and here), has written still another provocative piece for the Marketing Profs Daily Fix Blog with a headline of: "Going For Growth ... In China."

Fortunately, I had the great honor and pleasure of being interviewed for part of it. I say fortunately because Paul has a way of making all information concerning China -- palatable. And in this case, he doesn't let us down. Here's an excerpt:

Why all the difficulty? Western firms must deal with the fact that for all the excitement of capitalistic economic zones in China, most of the enterprises in China are state owned. That means Western companies must deal with plenty of costly and unending red tape from protective Chinese authorities. And while China joined the World Trade Organization in 2001, there is much work to be done to level the playing field for Western companies to effectively compete.

So take a moment to read Paul's post to learn tips and strategies for how to prosper in Chinese markets. The comments are enlightening too -- be sure to add your own.

Many thanks Paul!