business leads 1
Monday, May 5, 2008
Reformulating the Oreo to Sell to the World
iStock/Thinkstock
Kraft has scored in China thanks to reformulating its best-selling American Oreo cookie to local tastes.
What's the China Oreo like? It's long, thin, four-layered and coated in chocolate.
Great case study. Watch the video and read more
here.
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