Great brands transcend geography. But to build a great global brand, you must understand the vital role that your company’s electronic "face" plays in your success, says says Marilynn Mobley, Senior Vice President of Edelman, the world’s largest PR firm, as well as a blogger. Read post.
Tuesday, March 6, 2007
Building a Global Brand That Works Locally
Great brands transcend geography. But to build a great global brand, you must understand the vital role that your company’s electronic "face" plays in your success, says says Marilynn Mobley, Senior Vice President of Edelman, the world’s largest PR firm, as well as a blogger. Read post.
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