Globalization, in its many forms, is enabling global corporations to exploit the “economies of simplicity and standardization” to price-out and replace local competition. Or is it?
Successful global brands recognize the value in understanding the diversity of cultures and tastes in global markets and are now addressing the complexities of adapting the customer experience to match. This is the paradox of globalization -- easier access to international markets creates greater challenges in brand and product management.
Attend this web seminar and gain insight into:
>> The Best Global Brands in 2006 and what factors have influenced their success, as researched by Interbrand>> Changes in how corporations are managing brands and the related management and technology issues, drawing from recent research by the Economist Intelligence Unit
>> How Hewlett-Packard’s One Voice initiative has created significant financial value in many different aspects of its business as well as substantially reducing product costs
The seminar takes place tomorrow, September 19 at 9:00 a.m. PDT; 11:00 a.m. CDT; 12:00 p.m. EDT; 5:00 p.m. GMT DT; 6:00 p.m. CET. Duration: 1 hour. If you act now, there is still time to sign up.
Register here.
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