In Fortune Small Business
Five years ago, I wrote global small business briefings for Fortune Small Business. Many are still relevant today for going global. Take a look:
8/16/2000
Gaffe-Proof Global Marketing
Don't let your company's sales pitch get lost in a translation.
7/05/2000
Tap Business Opportunities in China
Finding the right partner is the secret to doing business with the Chinese.
6/21/2000
Find the Right Overseas Partner
Team up with a well-connected distributor and watch your sales explode.
6/07/2000
A Crash Course in Doing Business Abroad
Is your Website attracting customers from around the world? Use these sources to learn the ropes of doing business overseas.
You can access links to each of the above articles here.
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