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Social media and networking has the ability to take a business global provided you leverage it in a very strategic way. I write about this extensively in Chapter 6 in my new book, "Exporting: The Definitive Guide to Selling Abroad Profitably," (
http://www.ExportingGuide.com) to be published by Apress December 18, 2013.
Meanwhile, take a look at some other strategies for launching an international social media campaign
here.
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