Developing a Global Brand for a Small Business

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We’ve all heard the saying, "first impressions matter," and it rings true for small businesses looking to expand into the global marketplace. Creating a global branding campaign for your small business doesn’t have to be a costly endeavor. But it’s something that’s vitally important to the global success of your business.

To develop a brand as global as Mickey Mouse, what do you do?

Read:  Global Branding For Small Businesses