International Franchising As a Way to Access New Markets

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More and more established brands in the retail, food and beverage and quick-service restaurant sectors are using franchising as a way to access new markets.  International franchising is a strategic way to reduce dependence on domestic demand and grow new, future revenue and profit centers worldwide.

Read the entire article:  Expanding into new markets through franchising

Related article:  International Franchising:  A Global Strategic Initiative

Reduce Dependence on Domestic Demand By International Franchising

iStockphoto/Thinkstock

Reduce dependence on domestic demand and grow new, future revenue and profit centers worldwide by international franchising.

Extending a brand globally through franchising requires minimal investment and offers a huge upside potential on scaling capabilities.  Further, you don't have to be big to franchise.  You just have to have a successful model.

Below I examine what is international franchising, its benefits, examples of companies that have successfully franchised internationally, how to get started in franchising and where to look for additional help.

Read the entire article: International Franchising: A Global Strategic Initiative