Showing posts with label hidden global markets. Show all posts
Showing posts with label hidden global markets. Show all posts

Monday, March 12, 2007

Breaking Into The Global Marketplace

Like many small entrepreneurs, you may think tackling global markets is better left to the corporate giants of the world.

After all, Asia might as well be Mars as far as you're concerned.

But before you write off going global, consider this:

By the year 2010, China is expected to have 149 million middle-class households, India 45 million and Brazil 18 million, according to Pearl Kamer, chief economist for the Long Island Association.

If you're not taking advantage of these potential markets, she says, you could be missing out.
Read more here but as a side note, I had the wonderful opportunity to speak with Jamie Herzlich on this Newsday piece.

Sunday, January 7, 2007

5 Ways to Find New (or Hidden) Global Markets

In 2007, what is your global strategy? Your answer is a decision that reflects an analysis of market potential, company capabilities, and the degree of marketing involvement and commitment your management team is prepared to make ...