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New worldwide research by Satmetrix, the Net Promoter software company, has found that the majority of organizations of all sizes across B2C and B2B are blind to the opportunities and threats of social media.Study: Global Businesses Are Anti-Social in a Social Media Age (CRM Magazine)
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Ikea, the Swedish furniture giant hires translator to vet merchandise as product names run afoul of Thailand’s conservative mores. Their story is just the latest example of the perils of names in a globalized economy.Read the entire article here.
The company, which launched its fifth-largest superstore in Bangkok last year, realized that terms like Jättebra, for a plant pot, can echo a crude Thai term for sex.
The United States is the second greatest tourist draw in the world, with 60-million-plus visitors in 2010 alone (France, number one, attracted almost 80 million). Flipping through a few of the many English-language tourist guides provides a fascinating, if non-scientific and narrow, window into how people from the outside world perceive America, Americans, and the surprises and pitfalls of spending time here.The comments are telling and really crack me up.
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From the applications received, they will select 30 companies to attend the Techie Unconference on July 18, 2012. The Unconference will be held at the Shaker LaunchHouse facility, and will be an opportunity to pitch to mentors, venture capitalists and the LaunchHouse team.LaunchHouse will then select 10 teams from the 30 who attend the Unconference. These teams will participate in the twelve-week LaunchHouse Accelerator program and will receive U.S. $25,000.
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| Photo courtesy: ©Laurel J. Delaney |
Levitt is sometimes credited with coining the term “globalization” in a 1983 article, “The Globalization of Markets." Although the term had undoubtedly been in use before—The New York Times said it was used in other senses “at least as early as 1944”—it was Levitt who first popularized (marketed?) it as referring to the spread of corporations around the globe.Related articles:
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Getting comfortable with slang is essential for building relationships and communicating at work. For a manager, relying on formal English can create distance. "Without [knowing] idioms, they look at you and say, 'Oh my God, who is this woman?' " says Vladimira Gueren, 51, a former chief financial officer in Palm Coast, Fla., who moved from the Czech Republic almost four years ago.Read the entire article here.
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Think Coca-Cola, PayPal and iPad, and you immediately think of a company, product, brand, experience, reputation, solution and public goodwill.The article below discusses what a trademark is, how to select a trademark, how to establish rights to a trademark and where to turn for additional help.
