In globalEDGE
I stumbled upon this incredible analysis for determining which international market has the most potential for your product or service offering. The focus of the study is to rank the market potential of 24 countries identified as "Emerging Markets" by The Economist. The country listings are then broken down into nine categories: market size, market growth rate, market intensity, market consumption capacity, commercial infrastructure, economic freedom, market receptivity, country risk and overall market potential index.
Find out why Hong Kong, Singapore and South Korea have such high ratings. Should they be considered as the top three markets for your product?
To find out more, visit:
Market Potential Indicators for Emerging Markets -- 2004
Thursday, October 28, 2004
Thursday, October 21, 2004
Eight (8) Clues To Get You Global
from Laurel Delaney
Here is a general idea of what to expect from each member of your global trade team along with additional clues to get you global:
1. The Executive Committee: they serve as a sounding board for your updates but are primarily interested in knowing what is needed to operate successfully in the global marketplace. Always go in on your meetings with the notion of making huge requests to ensure you walk out with at best, with what you know you need for certain. Clue: try your in-house committee for advice or if you are a one-person shop, set up your own independent council that includes noted academics, consultants and other experts in global trade.
2. The Marketing/Sales Staff: these people are original thinkers and need your advice on how to be creative in marketing your product or service overseas without confusing or offending your customer. They need an international marketing map and can use their domestic one as a model.
3. Logistics: how will they get your product or service to another country? They must understand international trade documentation as it relates to shipping, insurance, customs, compliance, method of payment, duties, tariffs and international laws. A freight forwarder might be an option, not the answer.
4. Operations: they need to know how many widgets you are going to sell, for how long, how often and within what time period. If changes are required in the production of the widget, they need to know that well in advance of the customer's deadline so they can coordinate procurement of raw materials and schedule a production run in a timely manner. Operations people need no outside help here -- this is where they shine and usually rise to the occasion.
5. Finance: how will your company get paid on overseas sales? The finance people need to know. They must understand international payment methods and terms both offline and online. Your own bank's international department can help here.
6. Research: who will determine which market is the best market to export your product or service?
7. Technology: these people need to adopt a new crop of Net-based apps that dramatically transform the export operations of the organization.
8. Cultural: who will be respectful of local culture and how will that be conveyed on your site? Adapting and translating fast-changing content for multiple countries' markets can be challenging. These people must become familiar with developed software that helps automate the workflow of language translation.
All other team members, such as the legal or customer service departments, must learn to coordinate their activities to ensure the smooth flow of the overall global trade operation.
Your global trade team is just that, a team and should never work in isolation of one another. That's why the set-aside time is important for keeping each person up-to-date with the hope of identifying the broad as well as the detailed issues concerning your trade transaction.
Here is a general idea of what to expect from each member of your global trade team along with additional clues to get you global:
1. The Executive Committee: they serve as a sounding board for your updates but are primarily interested in knowing what is needed to operate successfully in the global marketplace. Always go in on your meetings with the notion of making huge requests to ensure you walk out with at best, with what you know you need for certain. Clue: try your in-house committee for advice or if you are a one-person shop, set up your own independent council that includes noted academics, consultants and other experts in global trade.
2. The Marketing/Sales Staff: these people are original thinkers and need your advice on how to be creative in marketing your product or service overseas without confusing or offending your customer. They need an international marketing map and can use their domestic one as a model.
3. Logistics: how will they get your product or service to another country? They must understand international trade documentation as it relates to shipping, insurance, customs, compliance, method of payment, duties, tariffs and international laws. A freight forwarder might be an option, not the answer.
4. Operations: they need to know how many widgets you are going to sell, for how long, how often and within what time period. If changes are required in the production of the widget, they need to know that well in advance of the customer's deadline so they can coordinate procurement of raw materials and schedule a production run in a timely manner. Operations people need no outside help here -- this is where they shine and usually rise to the occasion.
5. Finance: how will your company get paid on overseas sales? The finance people need to know. They must understand international payment methods and terms both offline and online. Your own bank's international department can help here.
6. Research: who will determine which market is the best market to export your product or service?
7. Technology: these people need to adopt a new crop of Net-based apps that dramatically transform the export operations of the organization.
8. Cultural: who will be respectful of local culture and how will that be conveyed on your site? Adapting and translating fast-changing content for multiple countries' markets can be challenging. These people must become familiar with developed software that helps automate the workflow of language translation.
All other team members, such as the legal or customer service departments, must learn to coordinate their activities to ensure the smooth flow of the overall global trade operation.
Your global trade team is just that, a team and should never work in isolation of one another. That's why the set-aside time is important for keeping each person up-to-date with the hope of identifying the broad as well as the detailed issues concerning your trade transaction.
Tuesday, October 19, 2004
How to Write For A Multilingual Marketplace
In MarketingProfs
Everyone thought Suzan was nuts to take on the scriptwriting job of crafting sales-training videos for the European divison of a major US car manufacturer. Turns out, she was: the job was both complicated and painful. But she emerged with some great advice for those who need to craft their messages for a global audience.
To read the entire article, visit: How to Write For A Multilingual Marketplace -- Part I
Everyone thought Suzan was nuts to take on the scriptwriting job of crafting sales-training videos for the European divison of a major US car manufacturer. Turns out, she was: the job was both complicated and painful. But she emerged with some great advice for those who need to craft their messages for a global audience.
To read the entire article, visit: How to Write For A Multilingual Marketplace -- Part I
Friday, October 15, 2004
Small Business CEO -> a special thanks!
In Small Business CEO
A HUGE thanks to Steve over at Small Business CEO for mentioning our upcoming Webinar November 2nd! You can find Steve and his meaningful Small Business CEO blog at:
Small Business CEO Mentions The Global Small Business Blog Webinar 11/2/04!
A HUGE thanks to Steve over at Small Business CEO for mentioning our upcoming Webinar November 2nd! You can find Steve and his meaningful Small Business CEO blog at:
Small Business CEO Mentions The Global Small Business Blog Webinar 11/2/04!
Tuesday, October 12, 2004
What It Takes To Sell To The World -> Don't miss virtual workshop 11/2/04!
Are you about ready to sell to the world?
Then sign up for Laurel's upcoming webinar:
Click here for further information and to register: "What It Takes To Sell To The World" virtual workshop November 2nd, 10:00-11:00 a.m. CST (U.S.A.)
Here's what you will learn:
• Facts on "global fever" -- find out what it is and how to catch it!
• Understand who is going global and why.
• How to develop a global mindset.
• How to build a web site and blog.
• Twenty (20) factors to consider before you go global.
• Reference web sites to help you go global.
Don't miss the opportunity. Sign up today (only U.S. $50) to reserve your virtual place. See you November 2nd!
Then sign up for Laurel's upcoming webinar:
Click here for further information and to register: "What It Takes To Sell To The World" virtual workshop November 2nd, 10:00-11:00 a.m. CST (U.S.A.)
Here's what you will learn:
• Facts on "global fever" -- find out what it is and how to catch it!
• Understand who is going global and why.
• How to develop a global mindset.
• How to build a web site and blog.
• Twenty (20) factors to consider before you go global.
• Reference web sites to help you go global.
Don't miss the opportunity. Sign up today (only U.S. $50) to reserve your virtual place. See you November 2nd!
Friday, October 8, 2004
Service Franchises Are Going Global
In Startup Journal by The Wall Street Journal (10/8/04)
Global expansion tempts franchised service-providers. But some U.S. business concepts don’t translate easily overseas. Another consideration is to watch out for nimble copycats who follow in your footsteps on a local level and erode the market.
To read the full, interesting article, visit Startup Journal by The Wall Street Journal: Service Franchises Are Going Global
Global expansion tempts franchised service-providers. But some U.S. business concepts don’t translate easily overseas. Another consideration is to watch out for nimble copycats who follow in your footsteps on a local level and erode the market.
To read the full, interesting article, visit Startup Journal by The Wall Street Journal: Service Franchises Are Going Global
Sunday, October 3, 2004
Trend: Small Businesses Are Going Global
In Small Business Trends (9/30/04)
A BIG thanks to the futurists at Small Business Trends! Co-editor Anita Campbell interviewed me and then put together a mini trend report highlighting which small businesses are going global and what opportunities lie ahead. The report re-affirms that the world can be your oyster provided you keep up to date on what is happening across the planet.
You can find the report here: Trend Report: Small Businesses Are Going Global
A BIG thanks to the futurists at Small Business Trends! Co-editor Anita Campbell interviewed me and then put together a mini trend report highlighting which small businesses are going global and what opportunities lie ahead. The report re-affirms that the world can be your oyster provided you keep up to date on what is happening across the planet.
You can find the report here: Trend Report: Small Businesses Are Going Global
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